The best time to satisfy your midnight munchies and indulge in ultra sugary snacks is, well, after midnight.
MoonPies are the perfect fuel for all your late night shenanigans.

Wake up Pieheads, it's time to feed your dark side.
During the day, all MoonPie content is as bland as can be.
But as soon as the sun goes down, MoonPies come alive.
Black Light Billboards (Day to Night)
Social Content:
A night in the life of a typical Piehead:

Art Direction: Jennie Ellsworth
Editor of Piehead Video: James Kunzler

My Role: Copywriter, Director of Photography only while using VHS Camcorder.